Our Story

Cowpuncher Thread Co. is built on quality, and design with an edge. Every product we make, whether it’s a snapback, wild rag, or tee is built to last and made to stand out. We pay meticulous attention to every detail; designing our products using premium materials , with craftsmanship that stands above the rest. Our brand is crafted to reflect and uphold the lifestyle they embody. Cowpuncher Thread Co. was founded on May 5th of 2024 by Daniel & Taryn Wessel as their way to pay homage to their family heritage and follow a passion for design and western heritage. Every new drop or collection keeps the fire burning while pushing the boundaries of western wear forward. Our social channels are a window into the western lifestyle, highlighting sponsored rodeo athletes & friends we bring you behind the chutes, into the arenas, and down the dusty roads of the modern cowboy. The exclusive content we capture is raw, real, and straight from the source.

Cowpuncher Thread Co.—where quality threads meet the untamed life of the West.

Cowpuncher Thread Co. is dedicated to Lucas Sanchez a Cowpuncher and American war hero from Valentine Texas, Hilmer Wessel a true American Rodeo Cowboy, and Western Legend from Mound City South Dakota, Wendell Walker a New Mexico Ranch Cowboy, Lincoln County Regulator and Deputy Chief of Odessa Texas, and Clay Walker a true Indian Outlaw. They were truly loved, will be sorely missed and forever remembered as legends.