Our Story

Cowpuncher Thread Company is a Texas-based western lifestyle brand founded by Daniel & Taryn Wessel as their way to pay homage to their family heritage and follow a passion for design and western fashion. in Spring Branch, Texas in May of 2024. We design and sell premium headwear, apparel, and accessories inspired by authentic cowboy culture, rodeo traditions, and the Great American West. Beyond apparel, Cowpuncher has developed a strong presence as a western media and content brand. We regularly produce high-energy photo & video content featuring professional bull riders, bronc riders, ropers, and other rodeo athletes, capturing the intensity, adrenaline, and authenticity of the great sport of rodeo. Our content reaches a highly engaged audience across Instagram, TikTok, Facebook, and other digital platforms, where we showcase western lifestyle through action-driven storytelling.

 

Cowpuncher Thread Co. is dedicated to Lucas Sanchez a Cowpuncher and American war hero from Valentine Texas, Hilmer Wessel a true American Rodeo Cowboy, and Western Legend from Mound City South Dakota, Wendell Walker a New Mexico Ranch Cowboy, Lincoln County Regulator and Deputy Chief of Odessa Texas, and Clay Walker a true Indian Outlaw. They were truly loved, will be sorely missed and forever remembered as legends.